The Exit Plan
"The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job.
What You Can Learn from Alex Hormozi’s $100M Models Book Launch
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Hey Reader, OK, you know it’s August, so I don’t normally work, but this one was too good not to share … Alex Hormozi just pulled off one of the biggest book launches in history: over...
Reverse Benchmarking: Study The Best, Exploit The Rest
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. It’s smart to study the best — but even smarter to see where they fall short. Here’s how to build your edge by doubling down where they’re weakest. Hey Reader, Don’t just copy the best...
The Expectation Effect: Why Your Team Rises (or Falls) To Meet You
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. The Rosenthal Effect isn’t just psychology — it’s your hidden lever for performance, culture, and client results. Most people are blind to it. Hey Reader, In 1963, Harvard psychologist...
The House That Built Me
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Why I disappeared for a few weeks — and what it taught me about change, chaos, and fate. Hey Reader, If you’ve noticed the silence in your inbox over the past couple of weeks, it’s...
Take A The Stand or Make Them Scroll
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. In a world flooded with noise, neutrality isn't safe — it's forgettable. And AI will be the final nail in the coffin of businesses that say nothing. Hey Reader, At first glance, it...
The Netflix Hiring Playbook (And What It Means for Your Business)
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Most Teams Are Too Nice to Win. Hey Reader, Forget free snacks and ping pong tables. Netflix built a culture around performance, not perks. And there’s a reason it works. Here's what...
Less Clutter, More Cash: The Marie Kondo Playbook for Entrepreneurs
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Want double-digit growth? Lighten the load first. Trim the clutter, free the cash, focus the team Hey Reader, When Marie Kondo empties a wardrobe she doesn’t start by folding shirts;...
Chinese Bamboo Syndrome: Compounding in the Dark
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Success looks overnight — but its roots run years deep. Hey Reader, Plant a single Chinese bamboo seed, water it every dawn, wait … and wait. For five grinding years the plot looks...
Green Eggs & Ham: The 50-Word Blueprint for Product Clarity
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. When you force yourself to use fewer words, you uncover bigger profits. Hey Reader, Back in 1960, Theodor Geisel — better known as Dr Seuss — wagered fifty dollars he could craft a...
TNT - The Explosive Power of Tiny Noticeable Things (That Take No Talent)
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Hey Reader, Let’s cut through the noise. Most people are chasing big wins, big breaks, and big ideas. But high performance?It’s not built on big. It’s built on TNT. Not the kind that...
"The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job.