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The Exit Plan

Why Epiphanies Are Overrated


A Whole Heap Of Goodness In Less Than 5 Minutes

"The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job.

Real change doesn’t come from lightning bolts. It comes from tiny daily shifts anyone can make

Hey Reader,

We love the idea of an epiphany. The lightning bolt moment where everything suddenly makes sense.

But the truth? Those moments are overrated.

Most people don’t change their lives because of one dramatic revelation. They change their lives because of small, consistent shifts that compound over time.

For me, it’s micro-habits.

I wake at 5.30am. I exercise first thing — because I know if I don’t, it won’t happen later. I block my mornings for deep work, because that’s when I have the most energy.

None of these are glamorous. They don’t look like lightning bolts. But over years, they’ve compounded into a rhythm that makes the big opportunities possible.

Epiphanies might inspire change, but it’s daily increments that sustain it.

Thomas Kuhn, who first coined the idea of paradigm shifts, described them not as sudden breakthroughs but as the slow build-up of tiny anomalies until one day the old model cracks.

That’s exactly how real life works.

  • Your health doesn’t transform from one workout. It’s built on hundreds of mornings where you showed up.
  • Your business doesn’t scale because of one viral post. It’s hundreds of quiet decisions: better pricing, cleaner systems, clearer messaging.
  • Your financial security doesn’t come from one lucky deal. It comes from years of compounding, consistency, and discipline.

Epiphanies feel good — but they rarely stick. Restructuring your habits is what actually changes your future.

Harvard researchers found that radical breakthroughs often create short bursts of motivation, but the people who sustain long-term transformation share one thing in common: micro-habits tied to structure.

That’s been my reality.

  • My health isn’t built on “motivation.” It’s built on exercising first thing before the day derails me.
  • My productivity isn’t about endless hustle. It’s about protecting my mornings for deep work and leaving admin for when my energy dips.
  • My focus doesn’t come from dramatic breakthroughs. It comes from stacking small wins that make me feel stronger and sharper every day.

3 ACTION TIPS / TOOLS

  1. Swap Epiphany Hunting for Increment Stacking
    Stop waiting for the big idea that changes everything. Ask instead: What’s the 1% improvement I can repeat daily? Tiny, repeatable actions beat bursts of inspiration.
  2. Create Micro-Commitments
    Big goals fail because they’re too heavy to lift in one go. Break them down until they feel small enough to tackle without dread. Want to write a book? 200 words a day. Want to get fit? 15 minutes of movement. Small steps you’ll actually keep doing are worth more than one grand plan you’ll abandon.
  3. Build Systems Around Your Habits
    Motivation is fickle. Habits stick when they’re tied to structure. Use your calendar as scaffolding: block exercise in the morning, deep work in your peak hours, admin in the down hours. Automate where you can, and stack new habits onto old ones until they feel second nature.

You don’t need a dramatic epiphany to reinvent yourself. You just need small, deliberate habits — stacked daily until the change becomes a paradigm shift.

And let’s face it, if a snake can shed its old skin - so can you.

We’ve got this …


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The Exit Plan

"The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job.

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