A Whole Heap Of Goodness In Less Than 5 Minutes

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"The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job.

When you force yourself to use fewer words, you uncover bigger profits.

Hey Reader,

Back in 1960, Theodor Geisel — better known as Dr Seuss — wagered fifty dollars he could craft a bestselling children’s book with only fifty distinct words.

No wiggle room, no special exceptions. Fifty and done.

The crazy part? Green Eggs & Ham didn’t just limp across the finish line — it sprinted.
Eight-plus million copies, translated worldwide, still paying royalties while most of today’s “marketing hacks” decompose in a forgotten swipe file.

Why did Sam-I-Am win big? Because scarcity breeds precision.
With so few linguistic Lego bricks, Seuss couldn’t waffle.
Every syllable had to punch, propel the plot, delight a five-year-old and a weary parent in equal measure. Zero fluff. All flavour.

Founders mess this up daily.

We slap fifteen tabs on our pricing page, invent complicated “frameworks,” insist that the customer needs AI-powered dashboards and gamified avatars and a community NFT—then act shocked when prospects ghost the demo.

Choice overload doesn’t spark urgency; it sparks apathy.
Humans don’t buy when they’re dazzled. They buy when they’re clear.

So here’s your straight-talk prescription: shrink the sandbox until your real value can’t hide behind intellectual clutter. The smaller the vocabulary, the sharper the proposition. The sharper the proposition, the faster the conversion. Period.

3 ACTION TIPS

1. The 50-Word Pitch
   ​ Crack open a blank doc. Restrict yourself to exactly fifty unique words to describe your product. Contractions count, hyphenations too. Anything that won’t squeeze in must evolve or die. Expect pain; welcome clarity.
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2. Single-Feature Launch
   ​ For your next release, pick one killer outcome — just one. Every subject line, ad creative and landing-page header sings that same power note on repeat. Think stadium anthem, not jazz improv.
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3. 24-Hour Draft Rule
   ​ Give yourself one calendar day — no extensions — to ship Version 1 of any new sales asset. You can’t iterate on vapour. Publish, collect friction, polish on round two. Hesitation is a gift to your competitors.

Remember, Dr Seuss didn’t need more words. He needed better ones.

We've got this …

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